Why are beer sleeves or koozies popular? According to so many people who collect custom koozies, this invention is actually the second best thing to beer. A Study on Lifehacker tested to see how koozies work. It’s is actually a small sleeve-like material that hugs beer bottles or beer cans; the main purpose of a koozie is to keep ice-cold beer cans from getting warm. A warm beer is tasteless and uninviting and this is what beer makers and beer drinkers would like to avoid.
But why are koozies really very popular these days? It is actually because of the following reasons:
- It is because there are more and more beer drinkers everywhere. Beer is the most popular social drink and you can never find anyone who has never drank one. This is why koozies are available in different sizes. There are small ones to fit standard beer cans and larger and slimmer koozies to fit beer bottles.
- They are not just for beer, it may also be used for other beverages and with new materials like neoprene, foam, closed foam and EVA foam, there are more uses for the lowly. Neoprene for instance is used for diving suits; aside from preventing drinks from warming up it will also keep hot drinks from getting cold.
- They are very popular simply because it is versatile. The outer portion of a custom koozie may be designed in just about any way possible. If you have a business and you are looking for marketing strategy then beer sleeves may be the best way to do it. Large and successful businesses place their logo or their initials on the outer portion them. If you have a tag line or a slogan then you may also place it on your koozie. And of course don’t forget that you may also place your business contact information on your can coolers; your brand, business address, phone number and email address will fit perfectly on the outer portion.
- The versatility of a custom koozie is stretched to the limits as one can place almost anything over the neoprene or foam material. It is the perfect company souvenir, a wedding giveaway, a gift for business patrons and the most suitable present for any beer-drinker. It is a popular, simple, practical and economical gift that you may want to consider this coming holiday season.